Description
Theoretical teaching
Notion of benchmarking. Historical development of benchmarking concept. Implementation field of bencmarking. Types of bencmarking: internal benchmarking, external competitive benchmarking, external industrial benchmarking, external generic benchmarking, combined benchmarking. Factors of benchmarking process. Models for implementation of benchmarking. Situation analysis. Informal benchmarking. Benchmarking and improvement of business phylosophy. Benchmarking and business ethics. Industrial espionage.
Practical teaching
Practical teaching is complementary to theoretical teaching.
General information
Study program: Engineering management – Master academic studies
ECTS: 5
Semester: 2
Lectures: 3
Exercises: 3
Lecturer
Milan Nikolić, Associate professor
Email: [email protected]
Coursebooks
[1] Nikolić, M. (2007). Strategic management, Zrenjanin: Tehnički fakultet “Mihajlo Pupin”.
[2] Sajfert, Z., Adamović, Ž. (2004). Management benchmarking process, Zrenjanin: Tehnički fakultet “Mihajlo Pupin”.
